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2023 | OriginalPaper | Buchkapitel

6. Chinese Route to Market

verfasst von : Jan Y. Yang, Yunyi Gu, Zi Ling Tan

Erschienen in: Chinese Electric Vehicle Trailblazers

Verlag: Springer International Publishing

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Abstract

Though it may seem like a cliché, it is undeniably true that many things in China work differently compared to the rest of the world. This includes how people receive information and news, interact with brands, and pay for products. Marketing and sales strategies that work in the Western world will not necessarily have the same success in China, and the reverse applies as well. This chapter will explore several marketing and sales strategies that work or have worked exceptionally well in China.

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Vorheriges Kapitel Smartification: The Holy Grail of EV

Nächstes Kapitel Avoiding the Innovation Curse

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Titel: Chinese Route to Market
verfasst von: Jan Y. Yang
Yunyi Gu
Zi Ling Tan
Verlag: Springer International Publishing
Buch: Chinese Electric Vehicle Trailblazers
Print ISBN: 978-3-031-25144-3

Electronic ISBN: 978-3-031-25145-0

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-3-031-25145-0_6

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