3. Digital Media Economy and Digital Journalism Start-Ups in India

The impact of internet on the economy witnessed the emergence of a new term ‘digital economy’ in the mid- 90s. It depicted how digital technology has affected manufacturing and consumption patterns. It also included how goods and services are marketed, traded and paid for. All areas of the economy that  take advantage of technological advancements that transform marketplaces, business structures, and everyday operations are also incorporated. As media evolved, the term soon came to include the rise of new companies that focus on digital media as well as the creation of new technologies used in the digital industry. With this background, the chapter explores the digital media economy and the digital journalism start-ups in India that evolved in the last two decades. The author discusses the genesis, evolution, growth, development, founders and their vision, organisational structures, editorial policies, technological leaps forward, revenue and funding and business models of digital ventures in India.