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2024 | OriginalPaper | Buchkapitel

Evaluating the Effectiveness of Cinematic Virtual Reality as a Tool to Improve Drivers’ Attitudes Toward Traffic Safety

verfasst von : Alessandro Evangelista, Vito De Giglio, Lorenzo Cipriani, Vito M. Manghisi

Erschienen in: Design Tools and Methods in Industrial Engineering III

Verlag: Springer Nature Switzerland

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Abstract

In response to the increasing number of traffic accidents, industrialized countries are investing in educational programs to raise awareness of safe driving. The most common type of intervention to reduce risky driving behaviors is the showing of traumatic experience videos related to the occurrence of traffic accidents caused by incorrect and high-risk driving habits. However, the effectiveness of this intervention depends on several factors, including how this content is experienced. Nowadays, thanks to Cinematic Virtual Reality (CVR) technologies, new modalities of video content fruition can be exploited. In this work, we implemented a CVR application to show 360° videos of traffic accidents and evaluate the effectiveness of CVR as an educational intervention tool to improve drivers’ attitudes toward traffic safety. A sample of 86 users aged 18 to 56 years answered a questionnaire on Attitudes Toward Traffic Safety Scale (ATTSS) administered before and after the CVR experience. In addition, a user experience questionnaire (UEQ) was administered. The results analysis of ATTSS questionnaires shows that the CVR experience increases risk awareness by inducing greater attention to safety while driving. Finally, the results of the UEQ questionnaire reveal that users positively evaluate the experience of using the system from hedonistic, pragmatic, and usability perspectives.

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Titel: Evaluating the Effectiveness of Cinematic Virtual Reality as a Tool to Improve Drivers’ Attitudes Toward Traffic Safety
verfasst von: Alessandro Evangelista
Vito De Giglio
Lorenzo Cipriani
Vito M. Manghisi
Verlag: Springer Nature Switzerland
Buch: Design Tools and Methods in Industrial Engineering III
Print ISBN: 978-3-031-58093-2

Electronic ISBN: 978-3-031-58094-9

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-58094-9_54

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