Shared Value Generation Proposal: Case of Volunteer Workers in Solid Waste Collection Activities in Mexico City

The purpose of this chapter is to analyze the benefits of the shared value strategy focused on the provision of logistics services within the activities and processes of the waste collection supply chain in Mexico City. The strategy correlates two complementary approaches. and promising in their application, on the one hand, the outsourcing of the provision of logistics services through the different levels of available resources and on the other hand, the reconfiguration of the value chain. Currently, there are many people who are directly linked to solids collection operations on a voluntary basis in Mexico City. This group of volunteer workers belongs to highly vulnerable and forgotten social sectors of the population. They maintain this activity, which is capitalized thanks to tips from citizens and the recycling of certain types of materials found in waste. Under this context, the strategy proposed in this article seeks to explain how a new approach based on two elements such as the provision of logistics services and the reconfiguration of the value chain would significantly impact social conditions among the different vulnerable groups voluntarily linked in waste and waste collection. The methodology implemented is qualitative with an exploratory approach, it seeks to explain and contextualize the way in which the said strategy can reorganize the social conditions of the vulnerable sectors immersed in collection operations, considering the focus on the productive performance of the value chain through the provision of logistics services. Among the results obtained, a strategy based on shared value is presented, made up of two phases that constitute the service levels that volunteer workers could assume once they become service providers for the supply chain.