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Erschienen in:
2024 | OriginalPaper | Buchkapitel
11. Waves of Value Transition
verfasst von : Anil Sethi
Erschienen in: From Startup to Unicorn
Verlag: Springer Nature Switzerland
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Abstract
Value transitions in waves over time. A new wave occurs because of a paradigm shift in technology or a dramatic or urgent need. Two areas of tech transition are in AR and VR glasses, as well as with AI, including OpenAI, Bard and LaMDA. An example of an urgent need was COVID, as this resulted in supply chains collapsing and a majority of humanity confined to their homes.
A new wave results in an explosion of entrepreneurial activity, as incumbents are unable to sustain relevance with user need. The waves provide opportunities to create dependencies. However, a tech wave like AR is not a competitive advantage itself, but can enable a startup to use it as leverage to create one. An overview of the waves is discussed together with innovation opportunities for startups.