Conceptualizing Experience-Rich Sustainable Tourism

The tourism sector has put a great deal of strain and adverse effects on Langkawi’s economy and environment. Such problems have endangered Langkawi’s tourism sector and brought the island dangerously near to losing its UNESCO Global Geopark designation. Furthermore, little effort has been made to solve the issues. Instead of creating distinctive, sustainable content for the visitation experience that current visitors crave, the majority of tactics used up to this point have simply concentrated on enhancing governmental regulations and maintaining the aesthetic splendor of the surrounding area. This study is intended to fill these knowledge gaps by exploring aspects specific to developing a distinctive experience that is rich in the context of sustainable tourism. The purpose of this conceptual paper is to show how Experience-Rich Sustainable Tourism (ERST) might affect tourists’ satisfaction. This study will enable tourism players to pay attention to the specific preferences of tourists and develop various experience-related activities and packages that suit the tourists’ different tastes and demands upon visiting Langkawi. The study will extend the existing literature on ERST and satisfaction in the context of Langkawi as a destination.