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2019 | OriginalPaper | Buchkapitel

1. Consumer Behavior: Internal Factors

verfasst von : Rajagopal

Erschienen in: Contemporary Marketing Strategy

Verlag: Springer International Publishing

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Abstract

This chapter discusses the internal factors affecting consumer behavior, explains consumer ecosystem and behavior process converging consumer perceptions and attitudes. The factors associated with the consumer motivation, learning, and knowledge transfer have also been deliberated in this chapter. The chapter also explores key variables that drive cognitive thinking process of consumers in the context of beliefs and social influences toward decision-making and setting preferences. In addition, discussion on the process of consumer stimulus and response mapping for marketing organizations to understand the cognitive dynamics among consumers for developing competitive marketing strategies constitutes one of the interesting points of learning.

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Titel: Consumer Behavior: Internal Factors
verfasst von: Rajagopal
Verlag: Springer International Publishing
Buch: Contemporary Marketing Strategy
Print ISBN: 978-3-030-11910-2

Electronic ISBN: 978-3-030-11911-9

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-11911-9_1