26. Copyright and Intellectual Property in Digital Business: Issue of Protection and Retrieval of Investment in Intellectual Creation

The aim of this chapter will be to explicate about the Copyright in Digital Business. The study will begin with highlighting the overview of Copyright law and digital business scenario. The chapter will further scrutinize the issues and challenges associated with the Copyright in Digital Business. The present study hold a descriptive methodology by adopting secondary data from various organizational resources. The Intellectual Property has voyage to the internet both in substance and as a concept which has become imperative to the success of digital businesses. With regard to the Copyright on digital media, the holders are in quest of protection of their rights and aim to retrieval of their investment in intellectual creation. The study will try to find out whether current law and practice provide enough motivation for the supreme quantity and premier quality of original works to be produced and consumed in the present digital world. Further, it will try to find out the level of difficulty in terms of how the current copyright regime is competent enough to harmonize between private incentives and social benefits.