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2020 | OriginalPaper | Buchkapitel

5. Developing a Supportive Culture in Digital Transformation

verfasst von : Güney Çetin Gürkan, Gülsel Çiftci

Erschienen in: Digital Business Strategies in Blockchain Ecosystems

Verlag: Springer International Publishing

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Abstract

Nowadays, technology has become an indispensable part of our lives. Technology plays a major role in our daily lives, even in important areas such as health, banking and education. Being aware of this, organizations adapt these technological developments to themselves in order to satisfy customer needs in a timely and complete manner and not to fall behind in a fiercely competitive environment. In particular, organizations that want to develop web-based electronic sales networks and to be one step ahead of their competitors focus on digital transformation. Organizations have to carry out organizational change in accordance with these processes in order to sustain their commercial assets. Organizations create a digital culture by adapting their culture to the new format in order to be successful during this challenging process. Culture is the most important element for the continuation of the core values and the participation of the employees with least resistance. Thus, the study examines the effect of digital transformation and culture on this transformation process. Information is also provided about the digital organizational culture.

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Titel: Developing a Supportive Culture in Digital Transformation
verfasst von: Güney Çetin Gürkan
Gülsel Çiftci
Verlag: Springer International Publishing
Buch: Digital Business Strategies in Blockchain Ecosystems
Print ISBN: 978-3-030-29738-1

Electronic ISBN: 978-3-030-29739-8

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-29739-8_5

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