Anzeige
Erschienen in:
2022 | OriginalPaper | Buchkapitel
Digital Technologies for Planning Marketing Tools for Managing Customer Loyalty
verfasst von : O. V. Yudakova
Erschienen in: Digital Technologies in the New Socio-Economic Reality
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
The systematization of various types of marketing loyalty of consumers is carried out. This allows you to plan marketing tools that contribute to the management of complex customer loyalty of organizations. The use of marketing tools to manage the loyalty of the customer base allows you to turn casual and one-time customers into permanent adherents-consumers to the brand and to the company as a whole. Particularly attentive to loyalty management should be those companies that provide various types of services in the market that are difficult to standardize. The introduction of digital technologies for loyalty programs in enterprises is a really profitable, justified and justified step that contributes to increasing and stabilizing the company's own profit.