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Erschienen in:
2022 | OriginalPaper | Buchkapitel
Digital Transformation of Business Processes in a Customer-Oriented Approach
verfasst von : O. N. Denisova, O. V. Musina, Y. A. Tatarovsky
Erschienen in: Digital Technologies in the New Socio-Economic Reality
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Abstract
In 2020, the development of digital technologies and their penetration into the daily life of the population made a great progress. This was facilitated not only by the restrictive measures imposed due to the COVID-19 pandemic, but also by the obvious advantages that digital technologies have: speed, ease of use, and mobility. The high level of competition actualizes the need of constant improvement of not only the product quality, but also the sales process itself. In the presented research, the approaches to digital transformation of the sales process, which is key for the activity of any enterprise, are considered. The survey conducted as part of the study identified potential areas of digital transformation, as well as what cannot be fully automated.