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1981 | OriginalPaper | Buchkapitel

Financial Control

verfasst von : J. R. Bureau

Erschienen in: Brand Management

Verlag: Macmillan Education UK

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The marketing planner should have a profound understanding of the financial objectives of the company, and of the financial objectives of the products for whose marketing plans he is responsible.

Metadaten
Titel
Financial Control
verfasst von
J. R. Bureau
Copyright-Jahr
1981
Verlag
Macmillan Education UK
DOI
https://doi.org/10.1007/978-1-349-86068-5_15

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