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Erschienen in:

2022 | OriginalPaper | Buchkapitel

Finite Mixture Models

verfasst von : Sonja Gensler

Erschienen in: Handbook of Market Research

Verlag: Springer International Publishing

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Abstract

Finite Mixture models are a state-of-the-art technique of segmentation. Next to segmenting consumers or objects based on multiple different variables, Finite Mixture models can be used in conjunction with multivariate methods of analysis. Unlike approaches combining multivariate methods of analysis and cluster analysis, which require a two-step approach, the parameters are then directly estimated at the segment level. This also allows for inferential statistical analysis. This book chapter explains the basic idea of Finite Mixture models and describes some popular applications of Finite Mixture models in market research.

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Vorheriges Kapitel Cluster Analysis in Marketing Research

Nächstes Kapitel Analysis of Variance

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Titel: Finite Mixture Models
verfasst von: Sonja Gensler
Verlag: Springer International Publishing
Buch: Handbook of Market Research
Print ISBN: 978-3-319-57411-0

Electronic ISBN: 978-3-319-57413-4

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-319-57413-4_12