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Marketing Strategy: A Global Discipline Kapitel lesen Erstes Kapitel lesen

2022 | OriginalPaper | Buchkapitel

13. Global Business Responsibility

verfasst von : Bodo B. Schlegelmilch

Erschienen in: Global Marketing Strategy

Verlag: Springer International Publishing

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Abstract

This chapter discusses business responsibility in a global marketing context. It looks at corporate social responsibility (CSR), sustainability, and business ethics from a corporate perspective and briefly explores the role of consumers and regulators. When attempting to clarify what business responsibility entails, we note persistent disagreements on rather fundamental positions. Examples include the remit of CSR and its voluntary nature; the potential “trade-offs” between the economic, social, and environmental aspects of sustainability; and how to judge whether particular decisions are ethical or unethical. An understanding of the main issues underlying these debates helps executives to navigate through the thorny field of business responsibility in global marketing strategy and shows that responsible business conduct and economic success are two sides of the same coin.

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Vorheriges Kapitel Organizational Design for Global Marketing Strategy
Nächstes Kapitel The Future of Global Marketing Strategy
Fußnoten
1
Tett (2012).
 
2
Simmons et al. (2018).
 
3
CSR Company International (n.d.).
 
4
Pontefract, D. (2016).
 
5
CSR Company International (n.d.).
 
6
Kumar et al. (2021) and Ipsos (2019).
 
7
Eden (2020).
 
8
Öberseder et al. (2011).
 
9
Schlegelmilch (1994).
 
10
Schlegelmilch and Öberseder (2010).
 
11
Guber and Schlegelmilch (2014).
 
12
Friedman (1970, p. 17).
 
13
Taylor (1975, p. I).
 
14
Laczniak and Murphy (1993, p. 309).
 
15
Schlegelmich (2010).
 
16
Becker and Fritzsche (1987) and Schlegelmilch (1989).
 
17
Donaldson (1989).
 
18
Schlegelmilch (1998).
 
19
Nill and Schibrowsky (2007) and Schlegelmilch and Öberseder (2010).
 
20
Husted (2015) and Jenkins (2005).
 
21
World Business Council for Sustainable Development (1999) and Donaldson and Walsh (2015).
 
22
Freeman et al. (2010).
 
23
Dahlsrud (2008) and Matten and Moon (2008).
 
24
European Commission (2011).
 
25
Global Reporting Initiative (2013), International Organization for Standardization (2010) and United Nations Global Compact (2013).
 
26
Szöcs and Schlegelmilch (2020a).
 
27
Öberseder et al. (2013, p. 103).
 
28
Öberseder et al. (2013).
 
29
Hildebrand et al. (2011).
 
30
United Nations General Assembly (1987).
 
31
Lélé (1991).
 
32
Adams (2006).
 
33
Scheyvens et al. (2016).
 
34
Slaper and Hall (2011).
 
35
Adams (2006).
 
36
This section is based on Schlegelmilch (1998).
 
37
Kant and Ellington (1993, p. 30).
 
38
Rawls (1971).
 
39
Rusche (1992).
 
40
Laczniak and Murphy (1993).
 
41
For a more detailed discussion, see Schlegelmilch (1998).
 
42
Donaldson (1992).
 
43
A more in-depth discussion of the underlying contractual view of business ethics can be found in Donaldson and Dunfee (1994).
 
44
Solell and Hendry (1994).
 
45
Nash (1992).
 
46
Nash (1989).
 
47
Nill (1995).
 
48
For a detailed debate, see Smith and Quelch (1993) and Smith and Murthy (2012).
 
49
Pappu and Vasanta (2020), UN (2020), and International Labour Organization (n.d.).
 
50
Boggan (2001).
 
51
Cruickshank (1981), Nardinelli (1990), and Nill and Papp (2020).
 
52
Crane and Matten (2007).
 
53
Adams (2002).
 
54
Powell and Skarbek (2004).
 
55
Freedman (1999) and IACC (2006).
 
56
Lo (2018).
 
57
Cook (2019) and Enjoli (2020).
 
58
Ho (2020).
 
59
Enjoli (2020).
 
60
Cook (2019).
 
61
Lo (2018).
 
62
Bolton et al. (2003).
 
63
Ferrell et al. (2008).
 
64
For the purpose of this discussion, we treat retailers separately from other intermediaries, although it can be argued that they also intermediate between producers and the final consumer.
 
65
Dasu et al. (2012), Hsiu-Li (2007), and Duhan and Sheffert (1988).
 
66
Compare Chap. 9.
 
67
Xardel (1993).
 
68
Schlegelmilch (1994).
 
69
Varadarajan and Menon (1988), Tsiros and Irmak (2020), and Vrontis et al. (2020).
 
70
Schlegelmilch and Szöcs (2015).
 
71
Szöcs et al. (2016).
 
72
Poulter (2007).
 
73
De Pelsmacker et al. (2005).
 
74
National Retail Federation (2020).
 
75
Mitchell et al. (2009).
 
76
Schlegelmilch and Stöttinger (1999).
 
77
Schlegelmilch et al. (2004).
 
78
DesJardins (2003) and Schlegelmilch and Houston (1989).
 
79
Hill (2002).
 
80
Jones and Middleton (2007).
 
81
See also Chap. 10.
 
82
USC Annenberg (2012).
 
83
Quinn (2012).
 
84
Francis and Beninger (2014).
 
85
Young and Brunk (2009) and Rogers (2006).
 
86
Adrienne (2010).
 
87
Pineda (2021).
 
88
Berger (2021).
 
89
Szöcs and Schlegelmilch (2020b).
 
90
Graham and Havlick (1994, p. 4).
 
91
Merck (2009–2021).
 
92
Langlois and Schlegelmilch (1990, p. 522).
 
93
Langlois and Schlegelmilch (1990).
 
94
Schlegelmilch and Robertson (1995).
 
95
Paine (1994).
 
96
Pickard (1995).
 
97
Vogel (1993) and Thomas (2020).
 
98
Schlegelmich (2010).
 
99
Mitra et al. (2020).
 
100
Chatterjee and Mitra (2016).
 
101
Simmons (2013).
 
102
Hubbard (2011) and Kolk and Pinkse (2010).
 
103
Global Reporting Initiative (2021).
 
104
KPMG (2020).
 
105
Goldschein and Marks (2019).
 
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Metadaten
Titel
Global Business Responsibility
verfasst von
Bodo B. Schlegelmilch
Copyright-Jahr
2022
Verlag
Springer International Publishing
Buch
Global Marketing Strategy

Print ISBN: 978-3-030-90664-1

Electronic ISBN: 978-3-030-90665-8

Copyright-Jahr: 2022

DOI
https://doi.org/10.1007/978-3-030-90665-8_13