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Erschienen in:
Marketing Strategy: A Global Discipline Kapitel lesen Erstes Kapitel lesen

2022 | OriginalPaper | Buchkapitel

9. Global Supply Chains

verfasst von : Bodo B. Schlegelmilch

Erschienen in: Global Marketing Strategy

Verlag: Springer International Publishing

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Abstract

Supply chains that stretch over different countries on different continents are one of the defining characteristics of globalization. At its core, global supply chain management comprises logistics, purchasing (sourcing), operations, and marketing channels. This chapter starts by clarifying the conceptual differences between global supply chains and global value chains and reviews the transformation from linear chains to digital ecosystems brought about by digital platform providers like Amazon and Alibaba. This is followed by a look at the key benefits and challenges of global supply chains, where we emphasize that logistics involves much more than the transfer of goods and that the smooth exchange of electronic data is gaining rapid importance. Next, we take a detailed look at inbound, outbound, and reverse logistics. Subsequently, we focus on the customer-facing elements of the supply chain, where we discuss the key functions of channel members and different organizational formats. Perspectives on selecting channels for different country markets, alternatives to cover markets with different degrees of intensity, the composition of indirect distribution structures and the management, training and competition with intermediaries follow. The chapter closes by considering some important trends shaping global supply chains and distribution channels.

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Vorheriges Kapitel Extracting Value from Global Operations
Nächstes Kapitel Global Branding and Communication
Fußnoten
1
Bharadwaj and Yeo (2021, p. 151).
 
2
Parker et al. (2016).
 
3
UNCTAD (2020).
 
4
Hult et al. (2014).
 
5
Hult et al. (2014).
 
6
Takeishi (2001).
 
7
Insinga and Werle (2000).
 
8
Graf et al. (2013).
 
9
Keegan and Schlegelmilch (2001).
 
10
The Conference Board (2018).
 
11
McKinsey and Company (2019).
 
12
ANXeBusiness Corp (n.d.).
 
13
Rodrigue (2020).
 
14
Our World in Data (2020).
 
15
IEA (2020).
 
16
United Nations (2021).
 
17
McKinsey and Company (2021, p.4).
 
18
Tiseo (2020a).
 
19
United Nations Environment Programme (2021).
 
20
UNCTAD Secretariat (2013) and Tiseo (2020b).
 
21
Rodrigue (2020).
 
22
Deutsche Post DHL Group (2014).
 
23
Deutsche Post DHL Group (2019a, 2019b).
 
24
Deutsche Post DHL Group (n.d.).
 
25
Alon and Herbert (2009).
 
26
Hult et al. (2014).
 
27
Zhen et al. (2019).
 
28
Jayaraman, et al. (2003).
 
29
Healthcare Distribution Alliance Research Foundation (2018).
 
30
Mudambi and Aggarwal (2003).
 
31
Kalafatis (2000).
 
32
Hadi and Harsh (2010).
 
33
Quer et al. (2010).
 
34
Hadi and Harsh (2010).
 
35
Dimitrova and Rosenbloom (2010).
 
36
See also Chap. 3.
 
37
McIntyre and Huszagh (1995) and Grossmann (2017).
 
38
Lawton (2007).
 
39
Robson (2021).
 
40
Zentes et al. (2005).
 
41
Shontell (2014).
 
42
Kleinman (2014).
 
43
Kleinman (2014), Shontell (2014).
 
44
Venkatesan and Arunachalam (2021) and Bensinger and Morris (2014).
 
45
Avery et al. (2012).
 
46
Pauwels and Neslin (2015).
 
47
The Economist (2021).
 
48
Sanders et al. (2020).
 
49
The Economist (2021).
 
50
The Economist (2021).
 
51
Kersi et al. (2004).
 
52
Schlegelmilch (2019).
 
53
Livesey (2018).
 
54
Ash (2018) and Kaplan (2019).
 
55
Petricevic and Teece (2019).
 
56
Tao and Xu (2020).
 
57
Sun (2017).
 
58
Schlegelmilch and Szőcs (2021).
 
59
Schlegelmilch and Öberseder (2007).
 
60
Hicks (2007).
 
61
Downs (2007).
 
62
The Guardian (2019).
 
63
Thottam (2005).
 
64
Öberseder et al. (2013).
 
65
Lee (2010).
 
66
Boumphrey (2020).
 
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Metadaten
Titel
Global Supply Chains
verfasst von
Bodo B. Schlegelmilch
Copyright-Jahr
2022
Verlag
Springer International Publishing
Buch
Global Marketing Strategy

Print ISBN: 978-3-030-90664-1

Electronic ISBN: 978-3-030-90665-8

Copyright-Jahr: 2022

DOI
https://doi.org/10.1007/978-3-030-90665-8_9