Nowadays, society faces complex social, economic, and environmental problems which the traditional sectors of activity (public, private and third sector) are not able to solve alone. To respond to these challenges, their missions and strategies …
verfasst von:
Marisa R. Ferreira, Vítor Braga, María Isabel Sánchez-Hernández, Joana Gomes
Considering the small percentage of blood donors and that it is common for individuals who donate blood for the first time not to repeat the donation in the future, the continuous need for blood remains a global challenge. For these reasons, blood …
This research assesses how adult consumers perceive and behave concerning ethical practices, aiming to comprehend the obstacles that hinder ethical and sustainable consumption. Employing a modified version of the Theory of Planned Behavior (TPB) …
verfasst von:
Paulo Duarte, Susana Costa e Silva, Isabella Mangei, Joana Carmo Dias
The vast consumer market at the bottom of the Pyramid (BOP) segment offers a lucrative business proposition for organizations, but this terrain is challenging. One effective strategy to address this issue can be through a robust consumer-brand …
A sample of young adults were surveyed to test the influence of brand familiarity and brand remarkability on a charity fundraising appeal’s audience outcomes. The mediation effect of brand attitudes was also examined as well as the moderation …
In recent years, new technologies and the expanded use of social media have radically changed the way people interact with organizations. New technologies and social media can change the communication between Government and citizens as they …
verfasst von:
Panagiota Xanthopoulou, Ioannis Antoniadis, Vaggelis Saprikis
Social movements are gaining increasing popularity, especially those related to environmental protection, partly due to their usage of online social media to disclosure information. Tools like hashtags, which help tag and categorize posts, as well …
verfasst von:
S Herrada-Lores, A Estrella-Ramón, M.M Gálvez-Rodríguez, M.A Iniesta-Bonillo
Based on a systematic literature review, this paper explores the motives for cooperation between nonprofit organizations (NPO) and companies as profit organizations (PO) in the context of cause-related marketing (CrM) partnerships. CrM is a …
Nonprofit organizations receive charitable contributions from both institutional donors and individual donors. Existing studies have traditionally focused on factors related to nonprofits’ total donation income rather than exploring similarity and …
Cause-related marketing (CrM) has become a mainstream marketing strategy in recent years. Through several innovations in its practice, it has evolved considerably from its traditional ‘percentage of sales will be devoted to supporting a cause’ …
This research attempts to build a basic framework for understanding a fast-growing but little-investigated prosocial solicitation, checkout charity, by looking at round-up or a flat amount donate request, a priori liking of the charity, checkout …
verfasst von:
Neel Das, Lubna Nafees, Unal O. Boya, Anindita Das
This research aims to examine the effects of public service advertisements on individuals in Turkey in order to ensure vaccine acceptance during the pandemic. For the relevant objective, a mixed methodology was utilized. In the first phase of the …
The mitigation and adaptation strategies to deal with climate change have not been effective so far and we still observe the effects derived from this problem. This paper aims to explore the determinants of individual pro-environmental behaviour …
Recent studies highlight the significance of how congruence has gained much attention from distinct scholars evaluating the apparent match between brand, cause and consumer. In the public domain, we seldom found empirical investigation into …
verfasst von:
A. K. S. Suryavanshi, Viral Bhatt, Sujo Thomas, Ritesh Patel, Twinkle Trivedi
People are largely heterogeneous when it comes to their motivations to volunteer. Previous research explained this heterogeneity by individual predispositions and contextual factors. In this paper, we investigate the extent to which peoples’ …
This study aims to empirically determine success factors in the email marketing as a sub-discipline of online fundraising of nonprofit organizations (NPOs). Hereby, it responds to the gap of knowledge as existing research has not in detail touched …
Cause-related marketing (CaRM) has gained popularity as a method of boosting company value through profit-driven giving. Although the concept of CaRM has been widely researched, only a few authors have conducted systematic literature reviews on …
verfasst von:
Prasant Kumar Pandey, Naval Bajpai, Abhijeet V. Tiwari
Tourism and hospitality industry creates opportunities for the states to improve cultural exchange, economic growth, self-employment, and quality of living. Sustainability of tourism has become a global challenge due to several factors such as …
In-kind donations are an essential resource for many nonprofit organizations (NPO). However, their high practical relevance is not yet reflected in the literature on nonprofit marketing and fundraising which still focuses primarily on cash giving.
Green brand advocacy, a unique phenomenon wherein regular customers champion environmentally conscious businesses, constitutes a vital extension of pro-environmental goals. This research extends prior research in green marketing by investigating …