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Erschienen in:
Innovation in Business and Society Kapitel lesen Erstes Kapitel lesen

2023 | OriginalPaper | Buchkapitel

10. Organizing Product Development Activities

verfasst von : Marco Cantamessa, Francesca Montagna

Erschienen in: Management of Innovation and Product Development

Verlag: Springer London

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Abstract

This chapter deals with organizational issues pertaining to the management of innovation and technical development activities within firms. The discussion is based on the classic—and mostly still valid—results deriving from Tom Allen’s research, which include the use of codified knowledge, the role of gatekeepers and the influence of physical space. The discussion is enriched with recent research findings, which consider the role of innovators, the impact of contemporary information and communication technology. Finally, the chapter discusses issues pertaining to organizational design of development teams, along with their staffing in an international setting.

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Vorheriges Kapitel Innovation Strategy as Project Portfolio Management
Nächstes Kapitel The Product Development Process
Fußnoten
1
In the post-pandemic environment, firms are making quite different choices: Google is making significant real estate investments and has stated that it wants its employees back in the office, while Ford is activating remote employment contracts for certain types of job tasks.
 
2
Allen had the chance of studying dual-supply projects, in which a customer awarded similar development contracts to two different suppliers, in order to minimize risk. This was an ideal research setting, since it allowed him to compare the activities being performed by different organizations, using the same project content.
 
3
Think of a junior employee telling his boss “Mr. Jones, you are telling me that my solution is wrong and will not work. But I asked David, whom we all know is a great gatekeeper, and he told me it’s surely going to work, since he knows company X has successfully applied a similar approach”.
 
4
Imagine a project manager saying “Alice, we all know you are a great developer and you come out with great solutions, but you spent all yesterday helping out with those other two projects. Remember you are full time allocated on my project and we are running late for next week’s review meeting. Please don’t make me say this again”.
 
5
Promotions are also well known to be subject to the so-called Peter effect*, which states that personnel will tend to be promoted to their ‘level of incompetence’. In other words, people are promoted based on their performance in their current job, which can be a bad predictor of the performance they might have in their next career step. After promotion, in case this latter performance is poor, the person will not be promoted any further and will therefore be stuck into a job he is not capable of performing well.
 
6
For example, most IBM facilities have been designed around the objective of facilitating communication among employees. Other examples are the Renault Technocentre in Guyancourt (focused on interactions between different engineering departments) and the GM development center and plant in Spring Hill (aimed at creating links between engineering and production). Noteworthy is also the case experimented at LTU of a Design Observatory at Lulea University (Sweden), where engineering activities and communication are experimentally stimulated by acting on the built environment and a number of innovative technologies that are incorporated in it.
 
7
Some contributions to the literature suggest the negative impact of diversity might be more significant in hypercompetitive settings and in smaller and younger firms (Hoisl et al. 2016).
 
8
Hofstede focused on work-related attitudes, which some scholars believe do not fully capture personal behavior. An alternative framework, focused on the latter, has been proposed by Trompenaars and Hampden-Turner (1994; 2020).
 
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Metadaten
Titel
Organizing Product Development Activities
verfasst von
Marco Cantamessa
Francesca Montagna
Copyright-Jahr
2023
Verlag
Springer London
Buch
Management of Innovation and Product Development

Print ISBN: 978-1-4471-7530-8

Electronic ISBN: 978-1-4471-7531-5

Copyright-Jahr: 2023

DOI
https://doi.org/10.1007/978-1-4471-7531-5_10

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