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Erschienen in:
2023 | OriginalPaper | Buchkapitel
Research on the Market Development Strategy of Sports Apparel Companies Based in Canada
verfasst von : Wenman Jia
Erschienen in: Proceedings of the 6th International Conference on Economic Management and Green Development
Verlag: Springer Nature Singapore
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Abstract
Canadians are willing to pay more money on Sports related things such as wear and equipment. Studying how local Canadian sportswear companies promote and introduce their product to the market is crucial to understanding how companies can survive and get higher market share. The research will mainly discuss how Canadian local athletic apparel companies promote their brand and provide recommendations for their future development. This paper will use comparative analysis and case studies to help explain the topic more specifically. Moreover, the research will mainly focus on the problems of Canadian local sports companies and why they have those problems. Through analyzing the current situation, this paper will provide some advice and possible strategies for local Canadian companies.