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Erschienen in:
The Impact of Organizational Justice on Organizational Trust: Examining the Moderating Role of Job Security: A Study at the Jordanian Insurance Companies Kapitel lesen Erstes Kapitel lesen

2023 | OriginalPaper | Buchkapitel

The Impact of Customer Experience Strategy on the Buying Behavior on the Beauty Sector in Bahrain

verfasst von : Atiqa Aqeel Radhi, Allam Hamdan, Amani Al Abbas, Doha Abualsaud

Erschienen in: Digitalisation: Opportunities and Challenges for Business

Verlag: Springer International Publishing

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Abstract

The purpose of this study is to investigate the impact of customer experience strategy on the buying behaviour of Bahrain women customers towards beauty products. The quantitative method and descriptive research design is used for primary data collection consisting of consumer buying behaviour through the online structured questionnaire and data will be analyzed using Microsoft Excel and SPSS software. The respondents will be selected based on the sample size of n = 385. The findings of the study will be based on the outcomes via responded questionnaires. The current study will be subjected to sample size limitations, as the study will only be focused on women with specific age group and also the study is restricted to Bahrain. Besides, the survey method will be only used the quantitative method for primary data collection.

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Vorheriges Kapitel The Factors Affecting Online Buying Behavior of Consumers During Crises: Literature Review
Nächstes Kapitel The Impact of Online Banking Services on Customer Spending Behavior
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Metadaten
Titel
The Impact of Customer Experience Strategy on the Buying Behavior on the Beauty Sector in Bahrain
verfasst von
Atiqa Aqeel Radhi
Allam Hamdan
Amani Al Abbas
Doha Abualsaud
Copyright-Jahr
2023
Buch
Digitalisation: Opportunities and Challenges for Business

Print ISBN: 978-3-031-26955-4

Electronic ISBN: 978-3-031-26956-1

Copyright-Jahr: 2023

DOI
https://doi.org/10.1007/978-3-031-26956-1_17

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