17. Use of Artificial Intelligence as Business Strategy in Recruitment Process and Social Perspective

The artificial intelligence (AI), which has started to show itself in every field of the changing business world, has now begun to manage the recruitment processes in the human resources departments of enterprises. With the adoption of new technologies in the digital age, business structures have to adapt to new designs and increase the performance of business processes. Providing the right human resources during the recruitment process is one of the most important functions of human resources management. In particular, it is important for an enterprise to find, attract and manage talented employees. A talented human resources department is the most strategic point that directly leads an enterprise to profitability. At this point, candidate evaluation stages are very important for a successful recruitment process. In this regard, it is important to have accurate monitoring and evaluation tools associated with the performance and potential of the candidates in terms of the organization of enterprises and management of human resources. In consideration of the foregoing facts, the aim of this study is to reveal the benefits and risks of AI-based use on human and community in recruitment processes in human resources department. The applications of artificial intelligence are explained with examples.