Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Bücher
Zeitschriften
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
MTZ-Fachkongress

Antriebe und Energiesysteme von morgen


Austausch von Automobil- und Energiewirtschaft

Am 14./15. Mai geht es in Chemnitz um die Mobilitätswende durch Elektro- und Wasserstofffahrzeuge.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Consumer Behavior: Internal Factors Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

8. Distribution and Promotion Strategy

verfasst von : Rajagopal

Erschienen in: Contemporary Marketing Strategy

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

The distribution and promotions strategies discussed in this chapter, share contemporary knowledge on channel management strategy, contemporary distribution strategies, managing channel conflicts, and recent trends in distribution technology. The discussion on the distribution strategies includes distribution scope strategy, multi-channel strategy, channel modification strategy, and mid- and broad-market mapping distribution strategies. The application of radio frequency identification (RFID) technology is addressed in this chapter in the section on distribution technology. The second part of this chapter explains modern strategies on promotions of products and services through the discussion on promotions-mix. The objectives of this chapter are to impart knowledge and skills on contemporary good office practices of global companies on distribution management, and compare their advantages against the conventional distribution and logistics modelling. On the aspects of promotions management, this chapter addresses the new managerial ways to develop economic promotion strategies combining the sales performance and right marketing strategies.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Pricing Strategy
Nächstes Kapitel Marketing Research
Fußnoten
1
Retailers want import management, not ERP systems: Logistics Management Distribution Report, Issue: August 31, 1999.
 
Literatur
Avery, J., Dev, C. S., & O’Connor, P. (2015). Accor: Strengthening the Brand with Digital Marketing. Boston, MA: Harvard Business School Publication.
Berman, B., & Thelen, S. (2004). A Guide to Developing and Managing a Well-Integrated Multi-Channel Retail Strategy. International Journal of Retail & Distribution Management,32(3), 147–156.CrossRef
Crittenden, V. L., & Wilson, E. J. (2002). Success Factors in Non-Store Retailing: Exploring the Great Merchants Framework. Journal of Strategic Marketing,10(4), 255–272.CrossRef
Dukes, A. J., Gal-Or, E., & Srinivasan, K. (2008). Channel Bargaining with Retailer Asymmetry. Journal of Marketing Research,43(1), 84–97.CrossRef
Euromonitor. (2018). Country Reports on Advertising. Chicago, IL: Euromonitor International.
Fang, Z., Luo, X., & Keith, M. E. (2014). How Effective Is Location-Targeted Mobile Advertising. MIT Sloan Management Review,56(2), 14–15.
Ganesh, J. (2004). Managing Customer Preferences in a Multi-Channel Environment Using Web Services. International Journal of Retail & Distribution Management,32(3), 140–146.CrossRef
Jindal, R. P., Reinartz, W., Krafft, M., & Hoyer, W. D. (2007). Determinants of the Variety of Routes to Market. International Journal of Research in Marketing,24(1), 17–29.CrossRef
Kabadayi, S., Eyuboglu, N., & Thomas, G. P. (2007). The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment. Journal of Marketing,71(4), 195–211.CrossRef
Lee, I., & Lee, K. (2015). The Internet of Things (IoT): Applications, Investments, and Challenges for Enterprises. Business Horizons,58(4), 431–440.CrossRef
Ofek, E., & Avery, J. (2013). J.C. Penney’s “Fair and Square” Strategy. Boston, MA: Harvard Business School Publication.
Pate, S. S., Blaylock, K., & Southward, L. (2007). RFID: An Interface Survey Between Students and Retailers. The Marketing Review,7(3), 237–281.CrossRef
Piskorski, M. J., & Johnson, R. (2012). Social Strategy at Nike. Boston, MA: Harvard Business School Press.
Pitt, L., Berthon, P. R., & Berthon, J. P. (1999). Changing Channels: The Impact of the Internet on Distribution Strategy. Business Horizons, 42(2), 19–28.CrossRef
Quelch, J. A., & Yong, S. (2015). Eco7: Launching a New Motor Oil. Boston, MA: Harvard Business School Publication.
Rajagopal. (2008). Point of Sales Promotions and Buying Stimulation in Retail Stores. Journal of Database Marketing and Customer Strategy Management, 15(4), 249–266.
Rajagopal. (2011). Determinants of Shopping Behavior of Urban Consumers. Journal of International Consumer Marketing, 23(2), 83–104.CrossRef
Rajagopal. (2012). Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management. Hershey, PA: IGI Global.
Rajagopal. (2016). Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications. Basingstoke, UK: Palgrave Macmillan.
Rosenbloom, B. (2004). Marketing Channels: A Management View (7th ed.). Mason, OH: Thomson South-Western.
Seock, Y. K., & Bailey, L. R. (2009). Fashion Promotions in the Hispanic Market: Hispanic Consumers’ Use of Information Sources in Apparel Shopping. International Journal of Retail & Distribution Management,37(2), 161–181.CrossRef
Sheu, J. B. (2010). A Hybrid Dynamic Forecast Model for Analyzing Celebrity Endorsement Effects on Consumer Attitudes. Mathematical and Computer Modelling,52(9), 1554–1569.CrossRef
Spagat, E. (2004, November 15). Sony Makes Big Changes with Small Stores. Marketing News, 12.
Thyer, B. A., & Myers, L. L. (1998). Social Learning Theory—An Empirically Based Approach to Understanding Human Behavior in the Social Environment. Journal of Human Behavior in the Social Environment,1(1), 33–52.CrossRef
Treme, J. (2010). Effects of Celebrity Media Exposure on Box-Office Performance. Journal of Media Economics,23(1), 5–16.CrossRef
Wang, X., Yu, C., & Wei, Y. (2012). Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. Journal of Interactive Marketing,26(4), 198–208.CrossRef
Metadaten
Titel
Distribution and Promotion Strategy
verfasst von
Rajagopal
Copyright-Jahr
2019
Verlag
Springer International Publishing
Buch
Contemporary Marketing Strategy

Print ISBN: 978-3-030-11910-2

Electronic ISBN: 978-3-030-11911-9

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-11911-9_8