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2017 | OriginalPaper | Buchkapitel
9. Exploring SEO Certification
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Abstract
As you’re learning SEO—whether you are adding this skill to an existing job, or you’re learning this skill to boost your chances of getting a job—certification is something to seriously consider. In teaching the core areas of digital marketing, I’ve tried to integrate certification into as many classes and books as possible, and SEO is no different, although the “certification landscape” is not as clear as with search engine marketing, where you have a clear, recognized certification with AdWords, and with Web Analytics, where Google Analytics is free, accepted, and well-known.