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2017 | Buch

Introduction Kapitel lesen Erstes Kapitel lesen

Introduction to Search Engine Optimization

A Guide for Absolute Beginners

verfasst von: Todd Kelsey

Verlag: Apress

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

What You’ll LearnCreate a content platform, including blogs and YouTube channels

Use keywords to maximize findability and increase search volume

Check your SEO rank and other analytics

Hunt for duplicate content

Set up Google Analytics, including Blogger

Utilize Indexing and Webmaster tools/search console

Who This Book Is For

Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Introduction
Abstract
The quality and understandability varies; usually Google is technically accurate, but sometimes the results make more sense to an engineer, not a beginner.
Todd Kelsey
Chapter 2. Skillbox: Content
Abstract
This chapter takes a look at the relationship between content related to search engine optimization, including tools you can use to do it yourself.
Todd Kelsey
Chapter 3. SEO Basics
Abstract
This chapter looks at some SEO basics, including on-page and off-page optimization, as well as related concepts and questions you should ask.
Todd Kelsey
Chapter 4. Keyword Research
Abstract
Keyword research is the first step in SEO and a fundamental best practice. At some point it’s a good idea to start thinking about keywords, and it can also be a part of an SEO audit.
Todd Kelsey
Chapter 5. Try SEO
Abstract
In order to get some practice with SEO principles, this chapter uses a few simple, live examples, starting with Blogger and moving on to Google Sites.
Todd Kelsey
Chapter 6. Analyze How Things Are Going
Abstract
This chapter looks at some of the ways you can measure the performance of your SEO efforts. It’s good to do, whether you are working on your own site, to justify the time and effort spent, as well as to measure the ROI if you are paying someone, or if they are paying you!
Todd Kelsey
Chapter 7. Explore Indexing and Webmaster Tools/Search Console
Abstract
Before you do anything, let’s take a moment to return to the “How Search Works” video by Matt Cutts. If you haven’t seen it yet, you should, and even if you’ve seen it before, it will be a helpful refresher for this particular chapter.
Todd Kelsey
Chapter 8. Keeping Up with Changes
Abstract
This is perhaps the shortest chapter of any book I’ve written, and the main point is to emphasize that one of the parts of SEO is to keep up with changes.
Todd Kelsey
Chapter 9. Exploring SEO Certification
Abstract
As you’re learning SEO—whether you are adding this skill to an existing job, or you’re learning this skill to boost your chances of getting a job—certification is something to seriously consider. In teaching the core areas of digital marketing, I’ve tried to integrate certification into as many classes and books as possible, and SEO is no different, although the “certification landscape” is not as clear as with search engine marketing, where you have a clear, recognized certification with AdWords, and with Web Analytics, where Google Analytics is free, accepted, and well-known.
Todd Kelsey
Backmatter
Metadaten
Titel
Introduction to Search Engine Optimization
verfasst von
Todd Kelsey
Copyright-Jahr
2017
Verlag
Apress
Electronic ISBN
978-1-4842-2851-7
Print ISBN
978-1-4842-2850-0
DOI
https://doi.org/10.1007/978-1-4842-2851-7

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