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Erschienen in:
1981 | OriginalPaper | Buchkapitel
Product Control
verfasst von : J. R. Bureau
Erschienen in: Brand Management
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
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In an organisation which has learnt to value the benefits that accrue to it from the adoption of a full marketing orientation, the marketing and the manufacturing functions will be in accord over the paramount necessity for product always to be available to meet sales orders. While the agreement is genuine, there nevertheless exists quite logical grounds for a clash of interests between the two functions which makes the guarantee of product delivery less easy to achieve in practice: