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1981 | OriginalPaper | Buchkapitel

Selling Control

verfasst von : J. R. Bureau

Erschienen in: Brand Management

Verlag: Macmillan Education UK

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Once the annual marketing plan has received official approval, the sales force is in receipt of a forecast of unit sales which it will need to achieve over the twelve months that follow.

Metadaten
Titel
Selling Control
verfasst von
J. R. Bureau
Copyright-Jahr
1981
Verlag
Macmillan Education UK
DOI
https://doi.org/10.1007/978-1-349-86068-5_13

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