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Erschienen in:

2019 | OriginalPaper | Buchkapitel

5. Advanced Marketing-Mix

verfasst von : Rajagopal

Erschienen in: Contemporary Marketing Strategy

Verlag: Springer International Publishing

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Abstract

This chapter discusses advanced marketing-mix, which consists of basic, extended functional, and design elements besides various peripheral elements supporting the marketing-mix for developing appropriate marketing strategies. Advanced marketing-mix comprising various nonconventional elements that are groundbreaking for the marketing organizations in making the right marketing decision across geo-demographic consumer segments. The discussions in this chapter deliver core knowledge and skills for understanding decision metrics, and developing suitable marketing strategies to gain competitive leverage. This chapter also discusses entry strategies for the companies, which are exploring new markets for driving business growth.

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Vorheriges Kapitel Strategic Capability and Direction

Nächstes Kapitel Product and Brand Strategy

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Titel: Advanced Marketing-Mix
verfasst von: Rajagopal
Verlag: Springer International Publishing
Buch: Contemporary Marketing Strategy
Print ISBN: 978-3-030-11910-2

Electronic ISBN: 978-3-030-11911-9

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-11911-9_5