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Erschienen in:
Consumer Behavior: Internal Factors Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

4. Strategic Capability and Direction

verfasst von : Rajagopal

Erschienen in: Contemporary Marketing Strategy

Verlag: Springer International Publishing

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Abstract

This chapter deliberates strategic capabilities and direction toward developing long-term marketing strategies by strengthening the organizational capabilities and competencies. Discussions in this chapter contribute new perspectives on improving the capabilities and competencies in an organization by engaging employees and stakeholders across the human resources ecosystem. Discussions also portray the attributes of team culture in business organizations for sustainable development. Developing organizational vision and mission with employee engagement and deriving sustainable advantages of continuous improvement efforts involving employees form the core of discussions in this chapter.

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Vorheriges Kapitel Understanding Market Environment
Nächstes Kapitel Advanced Marketing-Mix
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Metadaten
Titel
Strategic Capability and Direction
verfasst von
Rajagopal
Copyright-Jahr
2019
Verlag
Springer International Publishing
Buch
Contemporary Marketing Strategy

Print ISBN: 978-3-030-11910-2

Electronic ISBN: 978-3-030-11911-9

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-11911-9_4